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Summer and fall trends 2025

Raspberry matcha latte from Project Matcha. Photo by Lila Howard
Raspberry matcha latte from Project Matcha. Photo by Lila Howard

Summer 2025 was full of a diverse range of trends from food and drinks to plush toys. 70 Lincoln students participated in a poll choosing the top five trends they’ve seen the most.

The number one was the viral joke “67.” According to the Arizona Central, “67” was inspired by the basketball player LaMelo Ball and the rap song “Doot Doot” by Skrilla. “67” is associated with Ball’s actual height, 6’7”. 

The second most popular trend: matcha. There has been a rise in cafes that focus on specifically matcha.  

Just this spring, two matcha cafes opened in Northeast Portland just one week apart,” said the Oregonian. Project Matcha, located at 555 NE Couch St, and Yumoni Matcha on 304 NE 28th Ave have lines out the door. 

The third most popular trend among Lincoln students was Labubus. Labubus are small collector figurines that have grown in popularity over the last 6 months. The dolls started as book characters drawn by Kensin Lung, according to NPR. In 2019, Pop Mart, a Toy Company located in Beijing China, and Lung turned the illustrations into figurines, and the trend grew from there.  

Number four: “Love Island.” The plot of this TV show is a group of singles who go to an island and try to find their match. Broadcast Journalists at Lincoln covered Love Island, and last year’s sophomore, Juliette Heitner, told her favorite Love Island moment: “When Serena went totally off on Cordell at the fire pit after Casa.”

Fifth was Dubai Chocolate, a chocolate bar filled with pistachio cream, kataifi (shredded phyllo dough, popular in the middle east) and tahini. Large brands like Crumbl, Krispy Kreme, Shake Shack and Trader Joe’s implemented the flavors of the Dubai chocolate bar into their own products. According to The Guardian, the trend started as a creation for a pregnancy craving in 2021 by chocolatier Sarah Hamounda. 

Lincoln students made predictions about fall trends they would like to see return.

 “I think there will be a viral sound that people will use to record themselves jumping into big piles of leaves,” said senior Liam Auchter. “Ding-dong ditching on Halloween and [wearing] pumpkins on heads.” were some of Auchter’s other predictions. 

Junior Shahla Bedai is passionate about fashion and seasonal customization. Bedai predicts low rise jeans-specifically bootcut or flare- will rise in popularity for fall fashion. She hopes to see more colors, and more personalization in autumn fashion, a season typically defined by monochrome tones, practical layering and oversized silhouettes.