With its colorful decorations, variety of flavors and diverse bar of toppings, Tartberry has become a go-to frozen yogurt shop for many Lincoln students. Located on SW 9th Ave, it’s just an 11 minute walk from school.
Before being taken over by Anthony and Michelle Gross in 2018, the shop was founded by a couple named Doug and Valeri Schmidt in 2010. Doug came from a background in public accounting and Valerie ran a community dental clinic, so they both had experience in small businesses. Valerie having a teaching background and being successful with students allowed her to take on a positive and artistic view when creating the shop.
“Valerie was a very outgoing person. She was very friendly,” said Anthony Gross, current owner of Tartberry.
This can be seen in Tartberry’s decorations, with bright green walls, a beach-inspired floor, large paintings and colorful toys all over the store.
“The store had a beach thing going,” said Gross. “[The floor] is kind of sandy with little footprints.”
Adding to their appeal, Tartberry has a rotating variety of flavors. The regular flavors are Dole pineapple and original tart, and the rest of the flavors (including non-sugar, non-dairy and non-fat options) are rotated.
“We always change the no sugar added option. That will change once a month or so,” said Gross. “It depends on how quickly it gets used. Usually the most popular one is the New York Cheesecake, which is my favorite.”
Another thing that makes Tartberry unique is the hundreds of sticky notes that customers have decorated and left on the walls.
Senior Cleo Larner has been going to Tartberry for a year and is a fan of the sticky notes.
“It’s like everyone who’s been there is all together again,” said Larner.
Freshman Atena Hajir has been going to Tartberry since the age of five and it brings her a feeling of nostalgia.
“I’ve been going since I was really young. It’s just like a memory,” said Hajir.
Hajir recommends tartberry to any Lincoln student looking for a convenient and welcoming place to get frozen yogurt.
“I think it’s awesome,” said Hajir. “I think everyone should go and try it.”
