A new idea and a couple clicks has just recently boomed through Portland. Taking the confidence from an Instagram page with over 241 thousand followers, Marcus Harvey gathered the energy of the thriving city and created a new store known as Portland Gear.

Walking through the halls of Lincoln, it’s impossible not to see at least a few people wearing Portland Gear Apparel. From hats to stickers for Hydro Flasks, the store carries all a trendy Portlandian would want.

“We genuinely care about the customers and people of Portland and put them first,” said owner Marcus Harvey.

Unique traits of the company are the many events and parties they throw, the giving act of supporting other local businesses, and the basic idea of making high quality but simple products.

Not only do they love the general city, they also have great appreciation for the Lincoln community. “[We] appreciate all the love from the Lincoln kids and hope you all continue to come into the shop,” said Harvey.

Lincoln’s is always involved with trendy pop culture, especially when it comes to clothing items and styles. In the the past, Janoskis, mom jeans, dad hats, adidas apparel, and much more have dominated the halls. Now, add Portland Gear to the mix.

Not only do their appeal to the general public, Portland Gear is also known for making athletes and celebrities accessible to customers.

“I have nearly all the Blazers coming into the store from time to time, including, CJ McCollum, Meyers Leonard, Moe Harkless, Allen Crabbe, Shabazz Napier, coaching staff and more,” explained Harvey. “I’ve also gotten to know Kevin Love of the Cavs as well as Lauren and Ben Higgins from the last season [of the] Bachelor show!”

The store is also popular with professional soccer players such as Liam Ridgewell, Jake Gleeson, Jack Jewsbury, Ben Zemanski, Jack Barmby, from the Timbers, as well as Tobin Heath and Allie Long from the Portland Thorns FC.

Portland Gear has big plans for the future. “We’re starting to work on some more local products and expand into the sportswear and team business,” explained Harvey vaguely. Eager customers will just have to wait for what’s up next in their run of success.